Whether you’re planning an engagement or looking for a special gift for yourself or significant other, choosing the right diamond can be intimidating.  We encourage you to shop around at retail stores before visiting our office.  As a wholesale retailer, we’re able to keep prices low for all your diamond and fine jewelry needs because a large portion of our inventory comes from individuals, estates, and bank trust departments.  Come in, compare prices, and experience the difference for yourself.

Color:  GIA’s diamond D-to-Z color-grading scale is the industry’s most widely accepted grading system. The scale begins with the letter D, representing colorless, and continues, with increasing presence of color, to the letter Z. Many of these color distinctions are so subtle that they are invisible to the untrained eye; however, these distinctions make a very big difference in diamond quality and price.

Clarity:  The GIA Diamond Clarity Scale has 6 categories, some of which are divided, for a total of 11 specific grades.

Cut:  Diamonds are renowned for their ability to transmit light and sparkle intensely. We often think of a diamond’s cut as shape (round, emerald, pear), but a diamond’s cut grade is really about how well a diamond’s facets interact with light. Precise artistry and workmanship are required to fashion a stone so its proportions, symmetry, and polish deliver the magnificent return of light only possible in a diamond.

CaratDiamond carat weight is the measurement of how much a diamond weighs. A metric “carat” is defined as 200 milligrams.


For more information on Diamond Grading and Lab Certifications, please visit:

Gemological Institute of America (GIA)

EGL USA Gemological Laboratory (EGL)