About

A stress free environment since 1980, our primary goal is to have only satisfied customers.

Bruce Kingsmore – Owner and Operator.? Attended the Citadel from 1953-1955 and Graduated from Clemson University in 1957 with a B.S. in Civil Engineering.? Starting in 1975 developed an interest in fine jewelry. ?He worked as a Structural Engineer until 1980, when he became a professional Diamond Broker, and opened Diamond Jewelers of South Carolina in Downtown Greenville. Widely sought after for his knowledge of antique jewelry, Bruce has traveled the country to find only the best deals on the most exquisite diamonds, fine jewelry, and gems.

Julie Hoffman- Manager, Diamond Consultant, and trained gemologist since 2003. She has a passion for jewelry, and has been working in the industry for almost 10 years. Her goal is to make diamond and jewelry buying a less stressful and more pleasant experience. Come in, and let her knowledge and expertise help guide you to find the perfect piece of jewelry for yourself or that special someone, and experience the difference a well trained specialist can make.

Product Photography by Troy Harding